Notifedia.com, Parepare – Kota Parepare kembali kedatangan pelaku usaha baru yang memperkaya pilihan fashion muslim pria. AUF Muslim Store resmi menggelar grand opening pada Kamis, (4/12/25) menandai hadirnya toko busana muslim pria yang digadang-gadang paling lengkap di kota ini.
Grand opening AUF Store Parepare bukan sekadar peresmian toko baru, melainkan menjadi langkah strategis ekspansi bisnis. Store ini merupakan cabang keempat AUF Muslim Store.
Sebelumnya, tiga store lainnya telah sukses beroperasi di sejumlah kota di Jawa. Parepare menjadi lokasi pertama di luar Jawa yang dipilih sebagai titik pengembangan pasar.
Berbeda dengan kebanyakan toko pakaian muslim yang biasanya memadukan koleksi pria dan wanita, AUF Store mengambil jalur khusus: hanya menjual busana muslim pria.
“Kita fokus menjual baju muslim pria dengan konsep berbelanja yang nyaman, rapi, dan pastinya harganya kompetitif. Kita mengikuti harga eceran tertinggi yang sama dengan harga di Jawa,” ungkap Owner AUF Store, yang akrab disapa Muhammad Saha Sawaluddin.
AUF Store membidik segmen usia 20–40 tahun, dengan koleksi modern yang cocok untuk berbagai kesempatan mulai dari tampilan formal, non-formal, hingga pakaian untuk menghadiri acara penting seperti pernikahan.
AUF Store Parepare menghadirkan sekitar 10 brand nasional, didominasi merek-merek ternama dan berkualitas. Model edisi di sini merupakan edisi campuran, hasil kerja sama dengan sejumlah supplier terpercaya.
“Kami punya hak distribusi dari beberapa supplier sehingga bisa menjaga harga tetap kompetitif tanpa mengurangi kualitas,” jelas Sawaluddin.
Selain koleksi pakaian seperti koko, gamis pria, kurta, dan celana muslim, AUF Store juga menyediakan aksesoris lengkap, mulai dari peci, sarung, sandal, hingga perlengkapan muslim lainnya.
Parepare Dipilih Karena Potensi Besar
Abu Auf membeberkan alasan memilih Parepare sebagai cabang pertama di luar Jawa.
“Parepare memang kota kecil, tapi pendapatan daerahnya besar. Kepadatan penduduk dibanding luas wilayah juga tinggi. Nilai tawarnya kuat dan pangsa pasarnya jelas,” ujarnya.
Dengan keberadaan banyak masyarakat urban, pekerja muda, hingga komunitas muslim aktif, Parepare dianggap sangat potensial bagi pengembangan fashion muslim pria.
Dalam rangka grand opening, AUF Store menghadirkan promo spesial yang berlaku hingga hari Minggu.
Promo tersebut antara lain:
Beli 2 gratis 1 untuk beberapa brand.
Diskon untuk semua item tanpa pengecualian.
“Kami bikin 4 hari promo supaya masyarakat bisa punya waktu lebih panjang untuk belanja,” kata Sawaluddin.
Di balik bisnisnya, AUF Store membawa misi yang lebih besar. Abu Auf berharap kehadiran AUF Store bisa menjadi jalan kebaikan bagi masyarakat Parepare.
“Saya ingin warga Parepare banyak yang memakai produk dari kita, sehingga menjadi wasilah bagi mereka datang ke masjid atau ke acara ibadah dengan tampilan yang syar’i dan lebih indah,” harapnya.
Nama AUF sendiri terinspirasi dari sosok sahabat Rasulullah, Abdul Rahman bin Auf, seorang pedagang sukses dengan prinsip bisnis yang penuh keberkahan.
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